NATIONAL SALES MANAGER FOR RETAIL & DAG

San Juan City (NCR)

Job Description:

National Sales Manager is responsible for leading nationwide sales operations across all modern trade retail channels and distributor-managed accounts. The role has full ownership of both the Retail Team (Key Account Managers) and the Distributor Accounts Group (DAG Team), ensuring alignment in strategy, execution, and performance across all channels. The NSM drives overall sales growth, distribution expansion, and execution excellence through both direct account management and National Distributor partnerships. This includes ensuring that all accounts are consistently serviced with high on-shelf availability (OSA), timely delivery, and best in-class in-store execution.

Career Level:

Management Level

Job Requirements:

Proven ability to lead both direct account teams and distributor management team
Strong coaching, mentoring, and performance management skills
Deep understanding of Modern Trade and distributor-led channel operations
Proven track record in achieving nationwide sales and distribution targets
Strong experience in pricing, trade terms, budgeting, and P&L management
Ability to balance growth with profitability
Strong data-driven decision-making and problem-solving capabilities
Excellent negotiation, presentation, and influencing skills
Ability to manage senior internal and external stakeholders
Proficient in MS Office (Excel, PowerPoint) and ERP/CRM systems (SAP or equivalent)
Bachelor’s Degree in Business Administration, Marketing, or related field
Minimum 8–10 years of progressive experience in FMCG or Food Manufacturing
At least 3–5 years in a senior leadership role handling Retail and Distributor Operations